A Simple Selling Strategy for Home Sellers

Using a price reduction is an effective strategy for selling your home. Here is everything you need to know about when and how to use them.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

If you’re selling your home, one effective strategy you can employ to get it sold quickly and for top dollar is to use a price reduction. Here is everything you need to know about when and how to use them in our market:.

When is the best time for you to implement a price reduction? If you haven’t had any showings or received any offers over a period of 30 days, the basic rule of thumb is that your property may be as much as 10% overpriced. If you’ve had absolutely no activity whatsoever on it, it could be even more overpriced. Moderate activity on the house in conjunction with low offers indicates that it may be priced as little as 5% over its true market value.

How do buyers view price reductions? Buyers always see price reductions as an advantage because as the price comes down, the buyers consider the property to be more affordable, especially when considering the other competition. Never assume that your price reduction is going to work against your best interests with buyers.

Your price reduction will not work against your best interests with buyers.

What advantage does a price reduction create? First and foremost, a price reduction will be more attractive to buyers than other properties in the same segment of the market because your property then becomes a better bargain.

How will a price reduction affect the competition? A price reduction will cause your listing to be shown more frequently, which will increase the number of times your property will generate an offer, and, in most cases, it will cause your property to sell in a shorter period of time.

What happens when the list price falls below market value? One of the great realities of a free market system in our economy is that when a list price falls below market value, it will attract more buyers. This will usually result in multiple offers from buyers, which will bring the value back up to equal or above market value.

If you have any other questions about selling your home in the Merrimack Valley area, give me a call or send me an email. I’d be happy to help you!

How to Optimize Your Real Estate Transaction

There are many advantages to hiring a professional Realtor. We have nine of them to share with you today.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

There are certain decisions in a real estate transaction that your professional Realtor can help you optimize. As a home seller, there are a number of decisions you will be faced with. Some of the very important ones involve the following nine items, which we have compiled into a list. Here are a few things a good Realtor can help you with:

Having a professional Realtor on your side is a huge advantage.

1. Pricing properly. It’s critical that you hire someone who keeps a close eye on the market. A Realtor knows exactly what trends are on the market and can help your price your home in a way that will maximize your property’s impact on buyers.

2. Negotiation. How can you capitalize on each offer that comes to you? A real estate agent has professional negotiation skills that will help you maximize every opportunity.

3. Marketing. How are you going to market your property? What are the most effective ways to implement marketing? A good Realtor knows how to market your property effectively.

4. Inspections. You want to get the best results when negotiating inspection requests with the buyer, and a Realtor can help you do just that.

5. Appraisals. We know how to get the best results from your appraisal.

6. Financing. Having someone that understands financial nuances is important. Not every bank and lending institution operates on the same level.

7. Legal requirements. Every transaction has some restrictions and a Realtor can help guide you in determining which requirements need to be addressed.

8. Timing decisions. These are critical. You need to determine when each facet of the transaction will happen and how that affects interest rates and property taxes.

9. Psychology of business. When you’re dealing with an important decision, the psychology of a professional Realtor can keep everything together from beginning to end.

As you can see, having a professional Realtor is a huge advantage when buying or selling a home. If you have any questions for us, don’t hesitate to give us a call or send us an email. We look forward to hearing from you!