What Goes into Effectively Pricing Your Home?


What happens when comparative market analyses, Zillow Zestimate, and assessments on a property come in at drastically different values?

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I’m excited to share a story about pricing property with you today.

Recently, we were involved with the sale of a property located in Carlisle, Massachusetts in which we represented the seller. This was a very beautiful ranch-style five-bedroom home with three baths; however, we did experience some confusion when trying to accurately price this property.

The first comparative market analysis of the home that I brought to the seller indicated a value of about $760,000. Zillow estimated the property’s value at about $794,500, and the assessment from the town came in at $632,000. When all was said and done, the list price of the property ended up being $799,999.

A property’s uniqueness can affect its sale price.
The reason that I conceded to the seller’s request to list it at this price was because upon further research, there hadn’t been any properties of this size that had sold in the town for the past 10 years. This uniqueness seemed to warrant the higher listing price.

Here’s the rub: the appraisal came in at $700,000 after we entered into a contract for a purchase price of $800,000. So what was the final sale price? Long story short, the property sold for $800,000 – the full price that it had been under contract for. Even though the appraisal came in $100,000 below the agreed-upon price, there was enough legitimate leveraging value to make the deal at this price.

If you have any other questions regarding pricing property or anything else, please give us a call or send us an email. We look forward to hearing from you.