Is Staging Your Home Worth the Time and Cost?

Going over three key reasons why staging is worth the money and effort, from giving you leverage at negotiations to depersonalizing your home.

If you’re considering selling your home in the near future, how seriously are you thinking about staging? In the real estate industry, it’s widely accepted by experts across different fields that staging nets you more money for your sale, but I’ve spoken to a lot of homeowners who see it as a waste of time and money. If you’re on the fence about staging, here’s the truth: A few thousand dollars upfront can get you a two-to-one return on your investment and save you tons of time in the long run, which is why I always recommend sellers stage their properties. Here are the three most important benefits of staging you don’t want to throw away: 1. Staging minimizes issues and highlights features. No home is 100% perfect, but staging allows you to move the focus away from your flaws and toward your strengths. Small rooms, dated appliances, and old fixtures can all be mitigated by proper staging. Items that would normally be sticking points at negotiations might be looked over by buyers who are attracted to your property’s highlighted features, so if you want a smooth home sale, I highly recommend staging.
"No home is 100% perfect, but staging allows you to move the focus away from your flaws and towards your strengths."
If your upgrades aren’t in the system, if your neighborhood has a wide range of home styles, or if the comps it pulls don’t truly match your home, the number it gives you can be way off. 2. Staging turns your home into a shopping experience. Have you ever visited a model home? If you have, you know they have a clean, neutral feel that encourages you to look at the property as a product instead of as a messy place where life happens. Your home probably has some unique personality traits that could be a turn-off for certain buyers. By depersonalizing your home with staging, you can avoid these issues and present your home as a blank slate buyers can project their desires on to. 3. The data proves staging nets you a great return on investment. There’s a reason why all home experts recommend staging; according to one estimate, putting 1.3% of your sale price into staging can net you an extra 7.1% on your final offer. I know it’s tough to have extra cash lying around when you’re planning a move, but I highly recommend accounting a few extra thousand dollars for staging costs when you prepare to sell your house. Not only will you see a great return, but your home will sell faster and attract more buyers. Whether you’re planning on selling soon or years down the road, it pays to plan ahead. Call or email me for a free, no-obligation pre-sale consultation. I’ll go over your neighborhood, the market, staging, and more. I look forward to hearing from you!

How Accurate Is Zillow’s AI Pricing for Home Sellers

It’s pretty fast, yes, but AI can’t factor in your home’s unique features the way humans do.

Most homeowners check their Zestimate before selling. Who wouldn't want to when it’s quick, easy, and feels official? After all, it’s powered by Zillow’s more sophisticated AI system. But even in 2025, AI pricing tools still miss important details that can impact your home’s true value. Let me tell you a true story. I recently worked with a seller who wanted to list their property based on their Zestimate: $545,000. But after I walked through their home, it was clear to me that their home was worth way more. They had solar panels, hurricane-rated windows, and a prime corner lot! We listed it at $589,000, and three weeks later, it sold for $595,000, which is $50K more than they expected. That kind of gap isn’t rare. AI tools are useful for a ballpark number, but they don’t see what makes your home unique. Let’s break down what Zillow’s pricing algorithm actually does, where it helps, where it misses, and what smart sellers are doing differently to get top dollar. How Zillow’s AI really works. Zillow’s Zestimate uses an AVM (Automated Valuation Model) that pulls data from public records, tax info, recent sales, square footage, geographic trends, and some MLS data when available. It processes millions of data points to generate a value estimate for over 100 million homes, but it only sees what’s recorded.
"Zillow can give you a number, but it can’t walk through your home or understand your goals."
If your upgrades aren’t in the system, if your neighborhood has a wide range of home styles, or if the comps it pulls don’t truly match your home, the number it gives you can be way off. Where it falls short. Zestimate can’t walk through your front door. It can’t feel the natural light, notice your upgraded flooring, or gauge the view from your backyard. It doesn’t know if your kitchen remodel happened last year or ten years ago. And in today’s fast-moving market, even a short lag in updated data can throw off the price. Zillow itself reports a 2.4% margin of error for on-market homes, and over 6.9% for off-market ones. On a $600,000 home, that’s a swing of more than $40,000. How to use it the smart way. Think of Zestimate like a weather app. It gives you a general forecast, but you still check the sky before heading out. The same goes for pricing your home: it’s a ballpark figure, not a pricing strategy. A local expert brings in the real story by factoring in what’s selling now, what buyers are prioritizing, and how your home stacks up against the competition. How it shapes buyer psychology. Buyers look at the Zestimate, whether it’s accurate or not. If it’s lower than your asking price, it can trigger lowball offers or raise doubts, even if your pricing is spot on. If it’s higher, it might make your list price feel inflated. Either way, it shapes perception. That’s why aligning your pricing with real-time market realities and explaining why helps manage buyer expectations from the start. Why Zillow can’t keep up with market shifts. Markets move fast. A drop in interest rates, a new local employer, or a surge in relocation buyers can spike demand almost overnight. Zillow updates regularly, but it still relies on past data like closed sales and public records. By the time its algorithm catches up, the ideal pricing window may have already changed. Pricing a home in 2025 can feel overwhelming with so many tools and opinions out there. But you don’t have to figure it out alone. We’re here to help you cut through the noise with real, human insight. If you’re curious about what your home could actually sell for, let’s connect. Just call or email me, and I’ll help you price your home right and create a personalized strategy to sell your home fast in today’s market. I look forward to hearing from you!

Should You Trust AI To Price Your Merrimack Valley Home in 2025?

AI tools offer a quick estimate, but they can’t factor in your home’s unique features.

If you’re thinking about selling your home this year, you’ve probably checked its value using tools like Zillow or Redfin. These apps promise quick estimates based on data and algorithms, and they’re getting better every year. But here’s the big question: can you really trust AI to price your most valuable asset accurately? Before you list your home with an AI price estimate, you need to hear this: Recently, clients reached out to us after seeing an AI estimate valuing their home at $620,000. They wanted a professional valuation, so we met with them and discovered that their home included a $70,000 kitchen upgrade, along with several impressive technology enhancements throughout the property. After listing the home at $685,000, we received multiple offers within weeks, ultimately securing $70,000 more for our clients than the AI estimate suggested. They were thrilled that they trusted our professional guidance rather than relying solely on AI. So, let’s break down what these tools do well, where they fall short, and how to ensure your pricing strategy helps you avoid losing out on thousands.
"AI can crunch data in seconds, but it can’t walk through your house."
What AI does well in home valuation. AI tools have come a long way by 2025. They pull in tons of data from public records, MLS sales, and even tax info to give you a quick estimate of your home’s value. If you’re in a neighborhood with cookie-cutter houses, like a suburban subdivision where every home’s got a similar vibe, these tools can be pretty spot-on. Where AI misses the mark. Despite their strengths, AI tools have notable blind spots. They can’t physically tour your home to assess unique upgrades, like a $40,000 basement turned home theater or breathtaking mountain views. It also struggles in markets with diverse or limited sales data, like older neighborhoods, custom builds, or rural spots. In fast-changing markets, AI often lags, relying on past sales rather than current buyer behavior. Why local real estate agents still rule. AI’s only as good as the data it has, and that data isn’t always up to speed. A new development down the road or a big community project boosting your neighborhood’s appeal? AI might not know about it yet, but a local agent does. We’re out there seeing what’s selling, what’s sitting, and what buyers are buzzing about at open houses. That kind of real-time, boots-on-the-ground insight gives human expertise an edge that no algorithm can match. What’s the best strategy to get your home’s true value? Simply put, just use both AI and ask for help from a local expert. Having a local real estate agent help you with your pricing will be one of your best decisions if you want to get more for your home. AI is a great starting point, but it shouldn’t be your only pricing tool. Top agents combine data-driven tools with real-time feedback and local knowledge. We use AI for broad trends and human experience for the details that actually drive offers. Remember: Getting the price right isn’t just about numbers, it’s about understanding what makes your home stand out today. If you’re planning to sell this year, don’t let a computer decide your asking price. Feel free to reach out to us at (978) 852-3001 or PBrouillette@LaerRealty.com. We’re happy to help you see how much your home is really worth and how to get the offers you deserve.